Insights

Partner Stories

An inside look at unlocking value for category leaders through great digital products.

View stories

Recent Insights

Business

What does a Software Consulting Company Do?

Written by Differential on February 27, 2023

In the early days of Uber, the company had a small software development team that built the first version of the Uber app. As the company…

Read more
Product

Product Process: Building and Iterating (Phase 3)

Written by Drew Barontini on February 23, 2023

After the shaping work — and when a pitch is bet on — it’s time for the development team to take over the responsibility of delivering the…

Read more
Product

Product Process: Shaping the Solution (Phase 2)

Written by Drew Barontini on February 22, 2023

We begin our product process by setting the boundaries of the solution. This is the motivation behind the work we need to do — what is the…

Read more
Product

Product Process: Framing the Problem (Phase 1)

Written by Drew Barontini on February 21, 2023

We can’t shape a solution until we fully understand the problem. Framing answers questions such as: Are we working on the right problem? Do…

Read more
Product

The Differential Product Process

Written by Drew Barontini on February 20, 2023

Since our adoption of Shape Up in 2019, our team has leaned into continuous improvement of our product process. While we don't follow…

Read more
Design

6 Key Concepts to Master Digital Product Management

Written by Nevin DeCroo on February 14, 2023

Great technological ideas exist all around us. Each has the capability to turn into a wonderful product that could disrupt an industry and…

Read more