Development

39 Questions to Ask Before Building a Digital Product

Written by Differential on January 18, 2023

Whether you’re developing a mobile app or project management software, having a clear strategy in place can align your digital product with the objectives of your organization, meet the needs of the right target audience, and differentiate your product from the competition. Asking key questions will guide your development process, ensuring that resources are effectively utilized and that the product is delivered on time and on budget.

In short, starting with strategy before building a digital product can help set the stage for a successful product launch and long-term success.

Identify the Purpose of the Digital Product

  1. What sole problem does the digital product aim to solve?
  2. What is the unique value proposition of the digital product?
  3. What are the goals and objectives of the digital product?
  4. What are the key features of the digital product?

Pinpoint a Target Market & Target User for the Digital Product (they might be different)

  1. Who is the target user for the digital product?
  2. What is the target market size for the digital product?
  3. What is the target market growth rate for the digital product?
  4. Who are the key stakeholders in the digital product?

Conduct a Competitor Analysis for the Digital Product

  1. How does the digital product compare to similar products on the market?
  2. Who are the top competitors in the industry?
  3. What substitute or complimentary products are on the market?

Run a Cost/Benefit Analysis for the Digital Product

  1. What is the pricing model for the digital product?
  2. What is the business case for the digital product?
  3. What is the cost of development for the digital product?

Resource Considerations When Building a Digital Product

  1. What is the time invested to develop the digital product?
  2. Who will be responsible for leading the development team?
  3. Who will be on the development team?
  4. What is the plan for testing the digital product?
  5. What resources will be needed for marketing and promoting the digital product?
  6. What resources will be needed for customer support for the digital product?
  7. What resources will be needed for ongoing maintenance and updates for the digital product?

Design Considerations When Building a Digital Product

  1. How will the digital product integrate with other products or systems?
  2. What is the user experience of the digital product?
  3. What are the accessibility considerations to build the digital product?
  4. What are the scalability considerations to build the digital product?
  5. What are the customization considerations to build the digital product?
  6. What are the ethical considerations to build the digital product?
  7. What are the environmental considerations to build the digital product?
  8. What are the performance considerations to build the digital product?
  9. What are the compliance considerations to build the digital product?

Other Considerations When Building a Digital Product

  1. What are the security considerations to build the digital product?
  2. What are the privacy considerations to build the digital product?
  3. What are the legal considerations to build the digital product?
  4. What are the data and analytic considerations to build the digital product?
  5. What are the training considerations to build the digital product?
  6. What are the support considerations to build the digital product?
  7. What are the deployment considerations to build the digital product?
  8. What are the hosting considerations to build the digital product?
  9. What are the infrastructure considerations to build the digital product?

For a more in-depth look at key digital product design questions, read 10 Questions to Ask Before You Build Your Minimum Viable Product.