Reducing risk at every step along the way.

New ideas — especially innovative ones — have a lot of unknowns and uncertainties at the start. Our process addresses the biggest and scariest ones early, so we can achieve the business value with the least amount of investment.

Our Process

Define the problem


De-risk the solution


Deliver the results


Product Process 🚀

Differential’s product process helps our designers, developers, and strategists produce their best work. And helps us build some pretty great digital products. Here’s a quick breakdown of that process.
Digital Product Journey

Building great digital products is a journey. We'll do it together.

1-2 weeks


Our strategists work to define the problem, business opportunity, and target users. We’ll help you cast vision of the digital product that helps you get buy-in.

3-4 weeks

Design Sprint

A step-by-step process for solving big problems, creating new products, or improving existing ones. It compresses months of work into a few weeks, resulting in a high-fidelity interactive prototype that is tested with real users.Learn more

12-16 weeks

Version 1

Rapidly build the first version of a new digital product with a dedicated Product Team that includes Product Leadership, Design, Consulting, and Developers.

3-12 month contracts

Product Team

A Dedicated Product Team of Designers and Developers, led by a Product Manager, iterate the product through the Product Roadmap, rapidly unlocking value for your users.


Maintain & Support

No more new development needed? That’s ok! Differential will continue to support the product, typically through annual contracts. We're there with you.

People voting during a Design Sprint
A person writing post-it notes during a Design Sprint
People voting during a Design Sprint
Skills & Capabilities

Everything you need to build & launch a great digital product



  • Product Strategy
  • Customer Discovery
  • User Research
  • Competitive Analysis
  • Vision Roadmap
  • Code Audit


  • Design Sprints
  • Design Systems
  • UX/UI
  • Sketch Concepts
  • Wireframing
  • Prototyping
  • Branding


  • Web Applications
  • iOS & Android Applications
  • IoT Integrations
  • Technical Architecture
  • Data Schema
  • JavaScript, Node.js
  • React, React Native
  • GraphQL, REST APIs

Product Management

  • Roadmapping
  • Cycle Planning
  • Feature Prioritization
  • Hosting & Maintenance
  • User Support & Feedback
  • Cost Optimization
  • User Analytics

Start your journey